From transgressors to ‘top brand’ in public space

Why is it that chauvinistic ideas about how the cities of the global north should perform would have us believe that informal street vending by immigrants from the so-called ‘developing’ world are malicious and detrimental to the regulated image of the welfare city?   Paperless immigrants are capitalizing on an era of mass consumerism in urban streets buttressed by brands popularized by social media and celebrity endorsements. We watch these confronting images of the social milieu between the frenzied informal traders selling counterfeit goods in the streets of Barcelona, clearly differentiated from the well-behaved citizens and herd-like tourists, creating a rhythm…